When a funded start-up stalls on sales, every month costs runway and confidence. Our 30-Day Customer Validation & Sales Sprint finds out what's blocking the sale, tests demand with real buyers and puts experienced sales leadership into the conversations that matter.
When a portfolio company is behind on revenue, you need an independent read on why — and someone who can help fix it before more capital goes in. Our 30-Day Customer Validation & Sales Sprint diagnoses the sales blockers, tests demand with real buyers and gets hands-on sales execution moving.
You're an expert in your field and you've raised money to prove it. Turning that into paying customers is a different challenge. Our 30-Day Customer Validation & Sales Sprint finds out what's stopping customers from buying, tests demand with real buyers and helps you win your first customers.
You know the product inside out. You've had promising meetings, demos and pilots — but they aren't turning into signed customers.
Selling isn't your background, a full-time Sales Director feels premature, and the runway clock is ticking.
You backed the team and the technology. But revenue is behind plan, the pipeline is thin and the updates keep saying "next quarter".
You need to know whether it's a market, positioning, pricing or sales-execution problem — before you put more money in.
Most stalled start-ups don't have a product problem. They have a commercial one that nobody has diagnosed yet.
There's belief in the solution, but no hard evidence that customers see enough value to buy it.
Encouraging conversations, demos and pilots that stall, get delayed or quietly disappear.
Is it pricing? Positioning? Product-market fit? The wrong buyer? The way it's being sold?
Engineers, developers, scientists and specialists who can explain the product in depth — but turning that into a business case and a signed deal is a different skill.
The business needs senior sales leadership and execution now, without committing to a permanent executive salary.
The next raise, or the next tranche, will need evidence of commercial traction.
You don't need another strategy deck.
You need to know what's stopping customers from buying — and someone who'll help change it.
The 30-Day Customer Validation & Sales Sprint is a focused, hands-on engagement. We work directly with the founding team to diagnose the commercial problem, validate demand and test the sales approach with real potential customers. It answers three questions:
Understand what's preventing sales.
Test the offer with real potential customers.
Put what we've learned into action.
Know exactly what to do next.
When revenue is behind plan, the Sprint gives you and the founders a shared, evidence-based view of what's really going on — and real sales activity while you find out.
Findings drawn from real buyer conversations, not only the founder's perspective.
Know whether the issue is market, positioning, pricing or execution before committing further funds.
30 days, from $3,995 AUD — a fraction of the cost and risk of a senior sales hire.
We work alongside the founding team, coaching them as we sell, so the capability stays in the business.
MySalesDivision isn't a marketing agency or a traditional advisory consultancy. We bring experienced commercial leadership, real sales execution and practical founder coaching.
Identify the barriers stopping the product or service from generating sales.
Test demand, pricing, positioning and buying behaviour with real prospects.
Take part in customer meetings, sales conversations and negotiations, and progress real opportunities.
Build the skills to qualify opportunities, handle objections, negotiate and close.
Not another consultant telling you how to sell. An experienced sales leader helping you make sales happen.
Most companies start with the Sprint. Where demand is proven and the business needs someone to own sales, we can step in for longer.
Find out why customers aren't buying, test demand with real buyers and get sales moving, with a 90-day roadmap at the end.
An experienced sales leader who takes responsibility for sales for a defined period, while the founders focus on what they do best.
Led by Lesley Craboledda, Fractional Sales Director and Founder of MySalesDivision.
“Lesley's leadership style not only drives results but also fosters an environment where the whole team levels up.”
“I had the privilege of collaborating closely with Lesley. What became evident quickly was the depth of strategic thinking behind every recommendation.”
“The simple fact is that Lesley is amongst a rare few people who have the touch — turning a scattered sales effort into a real system.”
A straightforward conversation about where the company is, what's been tried and where sales are getting stuck. We'll tell you honestly whether the Sprint, a fractional engagement or neither is the right fit.
No. The Sprint is designed to validate demand, identify the commercial blockers and actively develop sales opportunities. Customer acquisition and revenue outcomes can't be guaranteed, and anyone who promises them in 30 days should be treated with caution.
Founders with specialist expertise — technology, software, engineering, healthcare, professional services and other specialist industries — who have a product or service but not yet the commercial traction to match.
You'll have a prioritised 90-day sales roadmap. The founding team can run it themselves, or we can continue as a fractional or interim Sales Director.
Book a short conversation and get an experienced commercial perspective on where the sales are getting stuck.
Book a 30-minute call