Sales strategy & commercial direction
Clarifying the market, priorities, revenue objectives, sales motion and where the team should concentrate its effort.
Meet the founder / MySalesDivision
Lesley Craboledda.
Lesley Craboledda.
Fractional Sales Director Australia.
Lesley Craboledda is the founder of MySalesDivision and an Australian Fractional Sales Director who helps small and growing businesses build better sales functions. Her work combines senior sales strategy, team leadership, pipeline discipline and practical systems — with AI-enabled execution where it helps people work more effectively.
Founder · MySalesDivision / Fractional Sales Leadership / Australian SMEs
Profile / Lesley Craboledda
Senior leadership. Practical execution.
Senior leadership. Practical execution.01 / Biography
A sales leader who works inside the problem.
Sales growth rarely improves just because someone writes a better plan. It improves when someone takes responsibility for how the work gets done.
Lesley brings more than two decades of experience leading sales people, improving commercial processes and helping teams operate with more clarity and accountability. Her professional background spans Australia, the UK and Asia-Pacific, including work in software, HR, risk and compliance, mental health and professional services.
Through MySalesDivision, Lesley offers fractional sales leadership to Australian SMEs that need senior direction without immediately committing to a full-time Sales Director. That might mean strengthening a founder-led sales process, giving a small team consistent coaching or making CRM and forecasting useful for better decisions.
Lesley also understands where automation belongs. AI-enabled workflows can help with enquiry handling, follow-up and administration; they work best when linked to clear human ownership, sound processes and measurable priorities.
Her position is straightforward: MySalesDivision is about leading the sales function, not simply advising a business to do more sales activity.
02 / Professional focus
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Where experience becomes execution.
The leadership disciplines Lesley brings to businesses that have outgrown founder-led selling or need stronger day-to-day sales management.
Sales team leadership & coaching
Supporting salespeople through structured one-to-ones, pipeline reviews, practical coaching and clear performance expectations.
Pipeline, CRM & forecasting
Turning disconnected activity into a sales process with visible ownership, useful data and a more dependable management rhythm.
AI-enabled sales execution
Applying the right automation to reduce avoidable administration, strengthen follow-up and help the team stay responsive.
03 / Selected professional experience
Explore professional history ↗Work shaped by real sales teams.
Building an Australian sales function
Lesley has described developing an Australian market sales operation through clearer roles, consistent coaching, pipeline discipline and a structure that could support growth.
Leading sales performance turnarounds
Her published professional history includes work leading and developing sales teams with a focus on accountability, practical management, individual coaching and performance improvement.
Modernising SME sales operations
Current MySalesDivision work includes helping smaller businesses improve customer touchpoints and enquiry follow-up, with automation supporting the sales process rather than replacing it.
These examples summarise Lesley’s publicly described career and professional projects, not separately audited client case studies. View her LinkedIn profile for context.
04 / Sector experience
Experience across different sales environments.
Sales cycles and buyer behaviour vary, but many of the leadership challenges are familiar: accountability, consistency, coaching, conversion and a system the team trusts.
Software & technologyHR & people servicesRisk & complianceProfessional servicesMental health servicesAustralian SMEs
Human-led. AI-supported.
Technology should strengthen sales leadership, not distract from it. The foundation is still the right priorities, the right coaching and a clear path from enquiry to customer.
05 / Working with MySalesDivision
A practical approach to leading sales.
The right engagement starts with the sales reality in front of you — not a pre-packaged playbook.
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Understand
Review the team, sales process, pipeline, customers and immediate blockers.
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Prioritise
Agree what must change first, what success looks like and who owns each step.
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Lead
Put structure into team coaching, deal reviews, CRM discipline and follow-up.
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Improve
Review the numbers, coach the people and refine the sales operating rhythm.
06 / Explore fractional leadership
Find the right starting point.
Learn how fractional sales leadership works and whether it suits your business.
07 / Frequently asked questions
Questions about working with Lesley.
Straight answers for business owners evaluating senior sales leadership support.
Who is Lesley Craboledda?
Lesley Craboledda is the founder of MySalesDivision and an Australian Fractional Sales Director. She works with business owners on sales strategy, team leadership, pipeline management and systems that make sales more consistent.
What does Lesley do as a Fractional Sales Director?
Her focus is to help lead the sales function. Depending on the engagement, this can involve sales planning, coaching, CRM and forecasting discipline, performance accountability and improvements to follow-up and sales workflows.
Who does MySalesDivision work with?
MySalesDivision focuses on Australian small and medium businesses, including founder-led companies and teams that need experienced sales direction but are not ready to hire a full-time Sales Director.
Does Lesley only work with Gold Coast businesses?
No. MySalesDivision serves Australian businesses, with a Queensland connection and support extending beyond the Gold Coast. The right arrangement depends on the business, location and level of involvement required.
Does Lesley use AI instead of managing a sales team?
No. The service is built around human sales leadership. AI-enabled tools may assist with administration, enquiries and follow-up, but do not replace coaching, judgement or team accountability.
How can I speak with Lesley about my sales team?
You can book a free sales strategy session through the MySalesDivision calendar to discuss your current challenges and whether fractional leadership may be appropriate.
Let's talk about your sales function
You don't need to carry the sales number alone.
Tell Lesley where sales is getting stuck — whether it's the pipeline, the team, inconsistent follow-up or the lack of a clear plan. We'll discuss what kind of leadership support makes sense.