Sales leadership, built for the AI era.
MySalesDivision gives Australian SMEs hands-on fractional sales leadership without a full-time executive hire. We lead sales strategy, manage your pipeline, improve CRM discipline and coach your team — with AI-enabled systems supporting day-to-day execution.
Led by Lesley Craboledda — Fractional Sales Director and Founder of MySalesDivision.
Sound familiar? You're not the only one wearing the sales hat.
Are these sales challenges slowing you down?
Most founders don't have a sales problem — they have a systems and leadership gap. Here's where it usually shows up.
You're still running sales yourself
Wearing the sales hat worked early on — now it's keeping you from scaling, and burning you out.
Your team lacks direction
They're trying, but without strong leadership or structure, performance stays inconsistent and unpredictable.
You don't have time to build a system
Sales needs process, tools, and accountability — but you're too busy running the business to build it from scratch.
You're unsure what's working
Without clear metrics or a defined strategy, you're flying blind — and missing growth opportunities.
AI feels too robotic to trust with sales AI-enabled
Great automation feels personal, timely, and valuable. We use AI to support your reps and systems — never to replace the human touch that actually closes deals.
Meet your on-demand sales division.
A Fractional Sales Director is an experienced sales leader who works with a business on a part-time or outsourced basis. They take responsibility for sales strategy, pipeline management, forecasting, sales processes and team coaching — without the business needing to employ a full-time Sales Director.
Audit → systems → leadership → growth — one connected process, not four separate hand-offs.
Audit your sales process
An honest look at what's working and what's not, so we can find the gaps and start improving immediately.
Build repeatable systems
Structured pipeline stages, scripts, and CRM setup your team can rely on — built to scale with your business.
Lead and train your team
Hands-on coaching and management, whether you already have reps or need help building the team from scratch.
Drive measurable growth
We focus on the metrics that matter: more qualified leads, better conversion, and consistent revenue growth.
Sales momentum, without a full-time hire.
Four ways we deliver fractional sales leadership — from hands-on direction to sales systems and AI-enabled execution.
Sales strategy & planning
A clear, actionable sales plan aligned to your business goals — not a generic playbook.
Process & CRM setup
A sales engine that doesn't rely on guesswork or founder hustle to keep moving.
Team coaching & oversight
Support for internal or outsourced reps, so they close more deals with more confidence.
Done-for-you AI automation
We modernise sales with AI-enabled systems under experienced leadership — human-led, AI-supported.
Top 10 issues that slow SME sales growth
The patterns we see over and over when auditing sales processes — and what to fix first. Straight to your inbox, no fluff.
growth report
The wins that come from a sales team that finally has direction.
Our clients speak for us.
“Lesley's leadership style not only drives results but also fosters an environment where the whole team levels up.”
“I had the privilege of collaborating closely with Lesley. What became evident quickly was the depth of strategic thinking behind every recommendation.”
“The simple fact is that Lesley is amongst a rare few people who have the touch — turning a scattered sales effort into a real system.”
Book your free sales strategy session.
Let's talk about your sales goals, challenges, and where you want to grow — no pressure, just clarity and direction.
[ Get in touch ]
Let's talk sales growth.
Tell us what support you need and we'll get back to you within one business day — no bots, just the team.
Tell us about your leads, follow-up and growth goals — we'll help you identify the next step.